• Sharmila Ganapathy

The Resources You Need To Build An E-Newsletter

Useful resources to make creating your first e-newsletter easy

As a new freelancer, you need to market yourself and do this well. Sure, business cards and a website help to get the word out, however, you also need to engage with your target audience. Remember, visitors to your website and blog could one day become potential collaborators/business partners or clients.

What you need to do is to make yourself memorable to them and what better way to do that than create an e-newsletter? It’s a low-cost, effective and personalised means to reach and remain engaged with your target audience.

To help you get started with your e-newsletter, I am going to share with you the free resources I used to create my e-newsletter. Here they are:

1. Canva

I’ve already written about Canva in a previous post, so I won’t go into too much detail here beyond saying that it is an easy-to-use graphic design tool to create simple graphics for your e-newsletter. I highly recommend Canva for this purpose, since it eliminates the need for using Photoshop or any other complicated (and expensive) graphic design software for your blog or e-newsletter.

2. Mail Tester

Are you worried about your e-newsletter sounding too spammy? Well, there’s a free web-based tool that allows you to test “the spammyness” of your e-newsletter. I have used this tool before to test my e-newsletter prior to sending it out and was very happy with the results. Highly recommended. Access the tool online here.

3. Grammarly

There’s nothing more annoying than an e-newsletter filled with grammatical errors and typos. To fix these, use the free version of Grammarly. It integrates with Microsoft Word, therefore I recommend that you draft your e-newsletter in Word with Grammarly enabled before transferring the copy to the actual e-newsletter template. Download Grammarly here

4. Unsplash

No e-newsletter is complete without beautiful photos or images. If you’re on a budget, I recommend Unsplash for access to free stock photos and images. Be nice and credit the photographer for his or her work instead of just using the image as is, or at the very least, link back to the original image. You can access Unsplash here.

5. MailChimp

Last but not least is e-newsletter creator MailChimp. I previously used Mad Mimi but dropped that because MailChimp has a more accessible free version and has customisable, easy-to-use e-newsletter templates. There’s a lot more you can do with this web-based marketing automation system, but that is a story for another day. Try it out here

#selfbranding #tipsforfreelancers #enewsletters

© 202o by Sharmila Ganapathy.
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